Who we are.



Alice Russell and Francesca Zampi have been friends since they met at primary school in 1988.

They spent most of their twenties in different continents – Alice working in talent management in London and Francesca in entertainment in New York and LA.

In 2014 they decided to leave their respective careers and start Found, combining their interest and expertise in finding and developing talent, with their belief that the changing social media landscape was going to shake-up traditional media and create significant commercial opportunities.

They haven't looked back.

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Alice Russell

Alice’s career in entertainment all began at the Edinburgh Festival in 2000. She was hooked from day one – on comedy, on selling tickets and on building an audience, a buzz.

After graduating from university Alice joined HarperCollins, working on the team responsible for publishing the biggest names in commercial fiction at the time, including Tony Parsons and Cecelia Ahern.

In 2006, she moved to Avalon Entertainment. In addition to supporting the MD on his roster of broadcast talent (including Frank Skinner, Fiona Bruce and David Baddiel), and managing the careers of her own client list (including Iain Stirling, Phil Wang and Chris Ramsey), she ran the publishing slate, and produced over 50 shows at the Edinburgh Festival.

Alice started Found in 2014, combining her experience in traditional broadcast media and agenting with her passion for developing (and protecting) flourishing personal brands - be they in traditional entertainment or the then newly-emerging digital space.

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Francesca Zampi

Francesca's career started at the Royal Court Theatre in the International department, before she moved to New York to work in production on the televised Victoria’s Secret Fashion Show and then later for the The Box (nightclub) as Producer of their international events. She moved back to London in 2011 to launch and run The Box alongside Simon Hammerstein.

Francesca executive produced feature film, DIFRET, in 2012 with Dr Mehret Mandefro and Angelina Jolie, which chronicled a legal-precedent-setting court case in Ethiopia. DIFRET won Audience Awards at both Sundance and the Berlinale, and whet Francesca's appetite for visual storytelling.

Francesca is especially passionate about working with talent on content creation, and, as Found’s resident Instagram expert, understands deeply how to grow informative social media accounts that cut through algorithms and maximise the potential for monetisation.


Daisy Janes
Senior talent manager

Daisy joined the Found team in 2015. She works closely with talent on every aspect of their personal brand from managing content creation for partnerships and social campaigns to building cohesive digital platforms. We call Daisy our resident "hacker" as she has a deep understanding of platforms such as Squarespace and Google Analytics and helps our clients understand the data they own and how to improve traffic and optimise user journeys. Daisy is brimming with creative ideas to engage with both existing and new audiences whether it is putting on live events or producing an online course or programme.

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Harry Grenville

Harry joined the Found team in 2018 and supports Francesca across all of her clients. Having trained and worked as an actor, as well as spending several years as a personal trainer on the London fitness scene, Harry's love of working with people to achieve their goals combined with passion for the arts and her knowledge of the wellness world led her to Found. She realised that being a talent manager was the perfect combination of the many worlds she's lived in and the skills she'd acquired along the way. Harry is also an exceptional writer which won her a place as a judge on the people's panel for the Oliver Awards in 2016.


Nora millar
talent Manager

After realising her love for working with talent while working in PR on campaigns such as the launch of the Nike Air Zoom Strong 2 boxing trainer for KOBOX London, Nora joined the team as a Talent Manager at Found in early 2018. Her finger is firmly on the pulse with trends in fitness, fashion, beauty and food and is the willing guinea pig for any new class or programme... even if it is 5 laps up PMAC Hill in the snow.