Laura ‘Biceps’ Hoggins is a Fitness Coach and Personal Trainer and an advocate for strength training for life.

Born and raised in Surrey, Laura Hoggins developed her passion for lifting after discovering a CrossFit box in Hammersmith over three years ago. Inspired by the community of individuals whose priority was athletics and not their aesthetic, Laura quit her office job and moved into fitness full time.

Now a fully trained Fitness Coach and Personal Trainer, Laura runs her own concept class, LIFTED, at the Ministry of Sound Fitness. Her career started under the tutelage of Ben Gotting at The Foundry, London and she now teaches a mix of modified strongman, strength and conditioning circuits across the city at London’s top fitness venues. Laura has over 11,000 Instagram followers and has worked with British Women’s Lifting, Women in Sport and This Girl Can to spread a campaign that she supports that ’strong is not a size’.  Runner Up in Men’s Health Gym Awards ’18 for  ‘Smartest Coach’ and a regular contributor to Woman’s Health, Metro and Health & Fitness Magazine, Laura speaks on Podcasts, at festivals and events across the country and is the female face celebrating lifting in the UK. 

This year Laura released her first book Lift Yourself: A Training Guide to Getting Fit and Feeling Strong for Life published by Penguin Life.



Headshot Laura (1) copy (2).jpg

to work with LAURA please contacT:


Social Media