Alex Stedman, otherwise known as The Frugality, is a freelance fashion stylist and one of the most trusted lifestyle bloggers in the UK.

She worked for over 10 years in the magazine industry (Eve, Red, Condé Nast Traveller), but started The Frugality Instagram account and blog in 2012 after years of friends asking her how she managed to achieve high-end looks on a high street budget.

As her following has grown – she now has over 209k followers on her Instagram and over 250k monthly visits to her blog – her content has developed; she focuses less on the quick fixes the high street has to offer and instead makes suggestions for how to invest sensibly in pieces that will last. Her advice now extends beyond fashion to interiors (she won the Best Interiors Lifestyle Blog Award at the Amara Interiors Blog Awards in 2018), travel and culture, but it always comes back to finding value solutions to the lifestyle choices we all have to make – whilst still looking fabulous, of course.

 Alex lives at home in London with her husband and daughter, in a house that is part-fabulous, part-unfinished…. 



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